Clayton Living & Real Estate

I received a call from the City of Clayton last week regarding the yard signs placed on Keller Ridge Drive. What’s happening is realtors are placing yard signs at the street entrances to Condor Place and Coyote Circle, as well as a sign in the yard of the listing. Since there are seven townhomes for sale in this area, it has created an unsightly view on both sides of the street as you drive up Keller Ridge. It also looks like half the neighborhood is up for sale if you do not understand where the signs lead. “One sign per listing” is what the nice lady at the city offices explained to me.

Although the signs are great for attracting prospective buyers to the townhomes, I agree that several of these signs piled up in one area is unsightly. I applaud the city for taking the initiative to contact all realtors with signs in that area and asking them (of course in the pleasant Clayton mannner) to remove them. If all realtors abide by the same rules, we can still generate sales without adversely affecting the look of the neighborhood or disrespecting the environment.

When buyers visit properties, sellers and agents often forget an important detail: highlighting the features of their home. Yes, the flyer and the MLS print out has these details, but do you think they are constantly referring to the fine print on the flyer during their visit? Probably not, they are going for the emotional response. You can highlight details by arranging furniture and adjusting lighting, but a system that works really well, is to create frames that spell it out. There’s no guess work and if the frame is well chosen, along with an appropriate brief message, it can even contribute to the look of the home. Keep the experience pleasant and unobstrusive, but make sure they remember that your home had the granite counters!