Spell It Out
When buyers visit properties, sellers and agents often forget an important detail: highlighting the features of their home. Yes, the flyer and the MLS print out has these details, but do you think they are constantly referring to the fine print on the flyer during their visit? Probably not, they are going for the emotional response. You can highlight details by arranging furniture and adjusting lighting, but a system that works really well, is to create frames that spell it out. There’s no guess work and if the frame is well chosen, along with an appropriate brief message, it can even contribute to the look of the home. Keep the experience pleasant and unobstrusive, but make sure they remember that your home had the granite counters!